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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1532-754X
- eISSN
- 1062-726X
- DOI
- 10.1080/10627260802520496
- Publisher site
- See Article on Publisher Site
Abstract
Benoit's (1995a, 2000, 2004; Brinson & Benoit, 1999) image repair theory and Coombs' (1995, 1998, 2004a; Coombs & Holladay, 1996, 2001, 2002; Coombs & Schmidt, 2000) crisis response standards theory and research methods provided the theoretical and methodological framework for a 3 × 2 factorial experiment testing effects of crisis communication strategy (mortification, bolstering, and corrective action) and performance history (positive and negative) in conjunction with a politician's faux pas. In evaluations of a politician following racial remarks, strategy and performance history had main effects independent of one another for 6 dependent variables. Contrary to previous research, performance history was not always a factor in achieving favorable evaluations, and sometimes bolstering was as effective as mortification. Generally, corrective action was least effective.
Journal
Journal of Public Relations Research – Taylor & Francis
Published: Dec 10, 2008