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Focus group methodology: a review

Focus group methodology: a review This paper introduces and reviews the use of focus group methodology across the social sciences, identifying three different research traditions within which it has been used. It examines some key considerations affecting the use of focus groups, and highlights three central features of focus group research: providing access to participants' own language, concepts and concerns; encouraging the production of more fully articulated accounts; and offering an opportunity to observe the process of collective sense-making in action. Finally, the paper outlines some of the issues in the analysis of focus group data-an area with considerable potential for future development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Social Research Methodology Taylor & Francis

Focus group methodology: a review

23 pages

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References (129)

Publisher
Taylor & Francis
Copyright
© 1998 Taylor and Francis Group, LLC
ISSN
1464-5300
eISSN
1364-5579
DOI
10.1080/13645579.1998.10846874
Publisher site
See Article on Publisher Site

Abstract

This paper introduces and reviews the use of focus group methodology across the social sciences, identifying three different research traditions within which it has been used. It examines some key considerations affecting the use of focus groups, and highlights three central features of focus group research: providing access to participants' own language, concepts and concerns; encouraging the production of more fully articulated accounts; and offering an opportunity to observe the process of collective sense-making in action. Finally, the paper outlines some of the issues in the analysis of focus group data-an area with considerable potential for future development.

Journal

International Journal of Social Research MethodologyTaylor & Francis

Published: Jan 1, 1998

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