Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Exploring the Role of Ethics in Public Relations Program Evaluation

Exploring the Role of Ethics in Public Relations Program Evaluation This qualitative study examined the role of ethics in public relations evaluation and the ethical issues that complicate the evaluation process. Findings suggest that the role of ethics in evaluation is integral, centered on truth, focused on benefiting an organization's publics or, in contrast, irrelevant. Ethical issues regarding evaluation include manipulation of evaluation data and use of tainted data to persuade clients or publics. This study further exposes an ethical conflict where professionals prioritize duty, truthfulness, and precision, yet face constraints on their ethical autonomy or selectively represent evaluation data to cultivate client relationships or corporate image. Increased sensitivity to online contexts and descriptive theorizing of ethics are needed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Exploring the Role of Ethics in Public Relations Program Evaluation

Journal of Public Relations Research , Volume 27 (2): 18 – Mar 15, 2015

Exploring the Role of Ethics in Public Relations Program Evaluation

Journal of Public Relations Research , Volume 27 (2): 18 – Mar 15, 2015

Abstract

This qualitative study examined the role of ethics in public relations evaluation and the ethical issues that complicate the evaluation process. Findings suggest that the role of ethics in evaluation is integral, centered on truth, focused on benefiting an organization's publics or, in contrast, irrelevant. Ethical issues regarding evaluation include manipulation of evaluation data and use of tainted data to persuade clients or publics. This study further exposes an ethical conflict where professionals prioritize duty, truthfulness, and precision, yet face constraints on their ethical autonomy or selectively represent evaluation data to cultivate client relationships or corporate image. Increased sensitivity to online contexts and descriptive theorizing of ethics are needed.

Loading next page...
 
/lp/taylor-francis/exploring-the-role-of-ethics-in-public-relations-program-evaluation-m5HZPCfR21

References (80)

Publisher
Taylor & Francis
Copyright
Copyright © Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2014.976825
Publisher site
See Article on Publisher Site

Abstract

This qualitative study examined the role of ethics in public relations evaluation and the ethical issues that complicate the evaluation process. Findings suggest that the role of ethics in evaluation is integral, centered on truth, focused on benefiting an organization's publics or, in contrast, irrelevant. Ethical issues regarding evaluation include manipulation of evaluation data and use of tainted data to persuade clients or publics. This study further exposes an ethical conflict where professionals prioritize duty, truthfulness, and precision, yet face constraints on their ethical autonomy or selectively represent evaluation data to cultivate client relationships or corporate image. Increased sensitivity to online contexts and descriptive theorizing of ethics are needed.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Mar 15, 2015

There are no references for this article.