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Explaining the Origins of Public Relations: Logics of Historical Explanation

Explaining the Origins of Public Relations: Logics of Historical Explanation This study reviews a major body of research—historical explanations for the emergence of public relations as a social institution. This review of public relations histories identifies three distinct logics of historical explanation—a functionalist logic, an institutional logic, and a cultural logic. It then describes how these three logics are used in public relations histories and explores the theoretical and methodological challenges that each of these approaches presents. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Explaining the Origins of Public Relations: Logics of Historical Explanation

Journal of Public Relations Research , Volume 23 (2): 22 – Mar 30, 2011

Explaining the Origins of Public Relations: Logics of Historical Explanation

Journal of Public Relations Research , Volume 23 (2): 22 – Mar 30, 2011

Abstract

This study reviews a major body of research—historical explanations for the emergence of public relations as a social institution. This review of public relations histories identifies three distinct logics of historical explanation—a functionalist logic, an institutional logic, and a cultural logic. It then describes how these three logics are used in public relations histories and explores the theoretical and methodological challenges that each of these approaches presents.

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References (87)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2010.504793
Publisher site
See Article on Publisher Site

Abstract

This study reviews a major body of research—historical explanations for the emergence of public relations as a social institution. This review of public relations histories identifies three distinct logics of historical explanation—a functionalist logic, an institutional logic, and a cultural logic. It then describes how these three logics are used in public relations histories and explores the theoretical and methodological challenges that each of these approaches presents.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Mar 30, 2011

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