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Evolutionary Theory: The Missing Link for Conceptualizing Public Relations

Evolutionary Theory: The Missing Link for Conceptualizing Public Relations This article introduces the concept of using Charles Darwin's (1859/1979) evolutionary theory as the metatheory for conceptualizing public relations thought. It examines the state of public relations theory development and explores theories that have been proposed as metatheories for the field, including systems theory, complexity theory, and symmetrical/Excellence theory. It also explores the tenets of evolutionary theory that have relevance for public relations theory, including social intelligence, Machiavellian intelligence, cheater detection, cooperation, reciprocity, and reciprocal altruism. It then makes the case for the role that evolutionary theory could play as a metatheory in the further development of public relations theory. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Evolutionary Theory: The Missing Link for Conceptualizing Public Relations

Greenwood, Cary A.
Journal of Public Relations Research , Volume 22 (4): 21 – Sep 28, 2010
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21 pages

Evolutionary Theory: The Missing Link for Conceptualizing Public Relations

Abstract

This article introduces the concept of using Charles Darwin's (1859/1979) evolutionary theory as the metatheory for conceptualizing public relations thought. It examines the state of public relations theory development and explores theories that have been proposed as metatheories for the field, including systems theory, complexity theory, and symmetrical/Excellence theory. It also explores the tenets of evolutionary theory that have relevance for public relations theory, including...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/10627261003801438
Publisher site
See Article on Publisher Site

Abstract

This article introduces the concept of using Charles Darwin's (1859/1979) evolutionary theory as the metatheory for conceptualizing public relations thought. It examines the state of public relations theory development and explores theories that have been proposed as metatheories for the field, including systems theory, complexity theory, and symmetrical/Excellence theory. It also explores the tenets of evolutionary theory that have relevance for public relations theory, including social intelligence, Machiavellian intelligence, cheater detection, cooperation, reciprocity, and reciprocal altruism. It then makes the case for the role that evolutionary theory could play as a metatheory in the further development of public relations theory.

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Sep 28, 2010

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