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Critical historical research method and marketing scholarship

Critical historical research method and marketing scholarship As a research toolkit grounded in the philosophy and practice of critical analysis, critical ‘historical research method’ (critical HRM) can help explain marketing-related phenomena that shape and are shaped by social context and human agency. The value to marketing scholarship of critical HRM, which relies on critical realism (CR) and abductive reasoning (AR), is shown by (1) presenting elements of effective historical research, and (2) arguing historical research that entails social factors and their interactions compels a methodology for capturing the social and dynamic features of research objects. Implications of critical HRM for theory building and marketing practice are then summarised. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Management Taylor & Francis

Critical historical research method and marketing scholarship

Journal of Marketing Management , Volume 34 (9-10): 24 – Jun 13, 2018

Critical historical research method and marketing scholarship

Journal of Marketing Management , Volume 34 (9-10): 24 – Jun 13, 2018

Abstract

As a research toolkit grounded in the philosophy and practice of critical analysis, critical ‘historical research method’ (critical HRM) can help explain marketing-related phenomena that shape and are shaped by social context and human agency. The value to marketing scholarship of critical HRM, which relies on critical realism (CR) and abductive reasoning (AR), is shown by (1) presenting elements of effective historical research, and (2) arguing historical research that entails social factors and their interactions compels a methodology for capturing the social and dynamic features of research objects. Implications of critical HRM for theory building and marketing practice are then summarised.

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References (169)

Publisher
Taylor & Francis
Copyright
© 2018 Westburn Publishers Ltd.
ISSN
1472-1376
eISSN
0267-257X
DOI
10.1080/0267257X.2018.1515783
Publisher site
See Article on Publisher Site

Abstract

As a research toolkit grounded in the philosophy and practice of critical analysis, critical ‘historical research method’ (critical HRM) can help explain marketing-related phenomena that shape and are shaped by social context and human agency. The value to marketing scholarship of critical HRM, which relies on critical realism (CR) and abductive reasoning (AR), is shown by (1) presenting elements of effective historical research, and (2) arguing historical research that entails social factors and their interactions compels a methodology for capturing the social and dynamic features of research objects. Implications of critical HRM for theory building and marketing practice are then summarised.

Journal

Journal of Marketing ManagementTaylor & Francis

Published: Jun 13, 2018

Keywords: Critical historical research method; critical realism; abductive reasoning

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