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Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory

Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully... Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity required to influence collective decision-making when appraisals of worth are predicated on the cultural context that marginalizes them. This essay explicates legitimacy and authenticity alongside culture and marginality to investigate the specific advocacy challenges that marginalized groups face. Ultimately, it presents theoretical extensions for FFST, urges PR to consider the differences between facilitational and representational advocacy approaches for marginalized groups, and encourages PR scholarship and practice to legitimize lived experience. While this essay primarily draws examples from a specific marginalized group within mental health advocacy, consumers/survivors/ex-patients, it also offers reflections for other marginalized groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory

Aghazadeh, Sarah A.
Journal of Public Relations Research , Volume 34 (6): 17 – Nov 2, 2022
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Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory

Abstract

Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity required to influence collective decision-making when appraisals of worth are predicated on...
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Publisher
Taylor & Francis
Copyright
© 2022 Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2022.2118749
Publisher site
See Article on Publisher Site

Abstract

Public relations (PR) scholars have highlighted the discipline’s responsibility to advocate for marginalized groups against the backdrop of fully functioning society theory (FFST), which emphasizes how collectives, issues, and ideas undergo appraisal for collective decision-making. What is in need of scholarly inquiry is how marginalized groups struggle to assert the legitimacy and authenticity required to influence collective decision-making when appraisals of worth are predicated on the cultural context that marginalizes them. This essay explicates legitimacy and authenticity alongside culture and marginality to investigate the specific advocacy challenges that marginalized groups face. Ultimately, it presents theoretical extensions for FFST, urges PR to consider the differences between facilitational and representational advocacy approaches for marginalized groups, and encourages PR scholarship and practice to legitimize lived experience. While this essay primarily draws examples from a specific marginalized group within mental health advocacy, consumers/survivors/ex-patients, it also offers reflections for other marginalized groups.

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Nov 2, 2022

Keywords: Public relations; advocacy; culture; legitimacy; mental health

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