Women’s Perceptions and Use of “Anti-Aging” Products

Women’s Perceptions and Use of “Anti-Aging” Products Recent advances in the cosmetics industry have accelerated the availability of products marketed as “anti-aging.” Our research goals were to identify the factors that predict women’s purchase of these products, and to gain insight into women’s perceptions of the anti-aging market. Three hundred and four Canadian women were surveyed about their use of anti-aging products, body satisfaction, aging anxiety, appearance importance, sociocultural pressures and self-esteem, as well as open-ended responses about their perceptions of anti-aging products. Greater aging anxiety and higher importance of appearance were related to greater likelihood of purchasing anti-aging products. Women also described an interesting paradox whereby they report using these products while remaining critical of media messages and embracing the idea of natural aging. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Women’s Perceptions and Use of “Anti-Aging” Products

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-010-9791-5
Publisher site
See Article on Publisher Site

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