Women’s Perceptions and Use of “Anti-Aging” Products

Women’s Perceptions and Use of “Anti-Aging” Products Recent advances in the cosmetics industry have accelerated the availability of products marketed as “anti-aging.” Our research goals were to identify the factors that predict women’s purchase of these products, and to gain insight into women’s perceptions of the anti-aging market. Three hundred and four Canadian women were surveyed about their use of anti-aging products, body satisfaction, aging anxiety, appearance importance, sociocultural pressures and self-esteem, as well as open-ended responses about their perceptions of anti-aging products. Greater aging anxiety and higher importance of appearance were related to greater likelihood of purchasing anti-aging products. Women also described an interesting paradox whereby they report using these products while remaining critical of media messages and embracing the idea of natural aging. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Women’s Perceptions and Use of “Anti-Aging” Products

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Publisher
Springer US
Copyright
Copyright © 2010 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-010-9791-5
Publisher site
See Article on Publisher Site

Abstract

Recent advances in the cosmetics industry have accelerated the availability of products marketed as “anti-aging.” Our research goals were to identify the factors that predict women’s purchase of these products, and to gain insight into women’s perceptions of the anti-aging market. Three hundred and four Canadian women were surveyed about their use of anti-aging products, body satisfaction, aging anxiety, appearance importance, sociocultural pressures and self-esteem, as well as open-ended responses about their perceptions of anti-aging products. Greater aging anxiety and higher importance of appearance were related to greater likelihood of purchasing anti-aging products. Women also described an interesting paradox whereby they report using these products while remaining critical of media messages and embracing the idea of natural aging.

Journal

Sex RolesSpringer Journals

Published: May 1, 2010

References

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