What do people believe about gay males? A study of stereotype content and strength

What do people believe about gay males? A study of stereotype content and strength The current research examined the content and strength of the gay male stereotype. This focus represents a return to the earliest issues addressed by social psychologists. Although once a major substantive area in social psychology, issues of content gradually gave way to issues of process. However, issues of content and process are inextricably tied to one another. Content studies detail the specific attributes in stereotypes, their strength, valence, and inaccuracy. Process studies use this information to examine when stereotypes will influence social reality and social perception. The current research showed that beliefs about gay males included attributes from multiple stereotype components, formed two subtypes, and varied in strength. These findings have implications for research on issues of process because knowing what people believe about gay males and how strongly they hold those beliefs provides insight into when stereotypes may be most likely to create biases. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

What do people believe about gay males? A study of stereotype content and strength

Sex Roles , Volume 37 (10) – Aug 2, 2008
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Publisher
Springer US
Copyright
Copyright © 1997 by Plenum Publishing Corporation
Subject
Psychology; Personality & Social Psychology; Sexual Behavior; Interdisciplinary Studies; Sociology; Anthropology
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/BF02936334
Publisher site
See Article on Publisher Site

Abstract

The current research examined the content and strength of the gay male stereotype. This focus represents a return to the earliest issues addressed by social psychologists. Although once a major substantive area in social psychology, issues of content gradually gave way to issues of process. However, issues of content and process are inextricably tied to one another. Content studies detail the specific attributes in stereotypes, their strength, valence, and inaccuracy. Process studies use this information to examine when stereotypes will influence social reality and social perception. The current research showed that beliefs about gay males included attributes from multiple stereotype components, formed two subtypes, and varied in strength. These findings have implications for research on issues of process because knowing what people believe about gay males and how strongly they hold those beliefs provides insight into when stereotypes may be most likely to create biases.

Journal

Sex RolesSpringer Journals

Published: Aug 2, 2008

References

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