What Did He Mean by that? Humor Decreases Attributions of Sexism and Confrontation of Sexist Jokes

What Did He Mean by that? Humor Decreases Attributions of Sexism and Confrontation of Sexist Jokes Sexist humor may be more difficult to confront than serious expressions of sexism because humor disguises the biased nature of the remark. The present research investigated whether delivering a sexist remark as a joke, compared to a serious statement, tempered perceptions that the speaker was sexist which, in turn, made women less likely to confront. Using a computer-mediated instant messaging paradigm, women were randomly assigned to receive the same sexist remark phrased either in a serious manner or as a joke. We recorded how women actually responded to the sexist remark and coded for confrontation. In Experiments 1 (195 women) and 2 (134 women) we found that humor decreased perceptions that the speaker was sexist. Furthermore, as perceptions that the perpetrator was sexist decreased, women’s confronting also decreased. Experiment 2 demonstrated an additional consequence of reducing the perceived sexism of the perpetrator—it increased tolerance of sexist behavior perpetrated against an individual woman and sexual harassment more generally. Interestingly, the indirect effects only appeared when women at least moderately endorsed hostile sexism. For hostile sexists, failure to identify sexism reduced confrontation and increased tolerance for sexual harassment and sexist behavior. Contrary to popular belief, humor can actually make sexist messages more dangerous and difficult to confront than serious remarks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

What Did He Mean by that? Humor Decreases Attributions of Sexism and Confrontation of Sexist Jokes

Loading next page...
 
/lp/springer_journal/what-did-he-mean-by-that-humor-decreases-attributions-of-sexism-and-fdBeKlZnPF
Publisher
Springer US
Copyright
Copyright © 2016 by Springer Science+Business Media New York
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-016-0605-2
Publisher site
See Article on Publisher Site

Abstract

Sexist humor may be more difficult to confront than serious expressions of sexism because humor disguises the biased nature of the remark. The present research investigated whether delivering a sexist remark as a joke, compared to a serious statement, tempered perceptions that the speaker was sexist which, in turn, made women less likely to confront. Using a computer-mediated instant messaging paradigm, women were randomly assigned to receive the same sexist remark phrased either in a serious manner or as a joke. We recorded how women actually responded to the sexist remark and coded for confrontation. In Experiments 1 (195 women) and 2 (134 women) we found that humor decreased perceptions that the speaker was sexist. Furthermore, as perceptions that the perpetrator was sexist decreased, women’s confronting also decreased. Experiment 2 demonstrated an additional consequence of reducing the perceived sexism of the perpetrator—it increased tolerance of sexist behavior perpetrated against an individual woman and sexual harassment more generally. Interestingly, the indirect effects only appeared when women at least moderately endorsed hostile sexism. For hostile sexists, failure to identify sexism reduced confrontation and increased tolerance for sexual harassment and sexist behavior. Contrary to popular belief, humor can actually make sexist messages more dangerous and difficult to confront than serious remarks.

Journal

Sex RolesSpringer Journals

Published: Mar 11, 2016

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve Freelancer

DeepDyve Pro

Price
FREE
$49/month

$360/year
Save searches from Google Scholar, PubMed
Create lists to organize your research
Export lists, citations
Read DeepDyve articles
Abstract access only
Unlimited access to over
18 million full-text articles
Print
20 pages/month
PDF Discount
20% off