Weak cognitive image of cultural tourism destinations

Weak cognitive image of cultural tourism destinations The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influencing it in order to identify the best strategies for improving the destination’s positioning with respect to its image. This research is part of the ATLAS Cultural Tourism Research Project, which focuses on the image of tourist destinations. The basic questionnaire prepared by ATLAS and applied in a number of different countries is the key element of the survey. The results obtained show the different influences of factors such as information sources (distinguishing between induced, organic and autonomous sources), previous visits to the destination and the places visited during the tourist’s stay on the overall image of the city. This research will help public institutions to project the image of destinations in their target markets using precise information channelled through the appropriate media. In global terms we try to contribute to the study of factors influencing image formation in the case of inland cities not yet on the tourist map, but whose potential resources could make them obvious cultural tourism destinations. From this perspective, the influence of cognitive attributes in forming the image, as well as the atmosphere the tourist experiences in the city as a psychological attribute, have been studied. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Weak cognitive image of cultural tourism destinations

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Publisher
Springer Netherlands
Copyright
Copyright © 2011 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-011-9571-5
Publisher site
See Article on Publisher Site

Abstract

The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influencing it in order to identify the best strategies for improving the destination’s positioning with respect to its image. This research is part of the ATLAS Cultural Tourism Research Project, which focuses on the image of tourist destinations. The basic questionnaire prepared by ATLAS and applied in a number of different countries is the key element of the survey. The results obtained show the different influences of factors such as information sources (distinguishing between induced, organic and autonomous sources), previous visits to the destination and the places visited during the tourist’s stay on the overall image of the city. This research will help public institutions to project the image of destinations in their target markets using precise information channelled through the appropriate media. In global terms we try to contribute to the study of factors influencing image formation in the case of inland cities not yet on the tourist map, but whose potential resources could make them obvious cultural tourism destinations. From this perspective, the influence of cognitive attributes in forming the image, as well as the atmosphere the tourist experiences in the city as a psychological attribute, have been studied.

Journal

Quality & QuantitySpringer Journals

Published: Sep 14, 2011

References

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