This study considered whether pregnant women are considered as mothers (to be) in the workplace. Working from the stereotype content model (SCM) we predicted that pregnant women would be stereotyped as warm and incompetent, and experience workplace discrimination; with these effects accentuated in masculine-type occupations. Eighty-two Australian University undergraduates evaluated a candidate who was pregnant or not for a masculine- or feminine-type short-term position. Results provided mixed support for the SCM. Across both occupations, the pregnant candidate was rated as warmer, more competent, but was discriminated against in comparison to the non-pregnant candidate. We suggest that participants may employ a shifting standard of comparison, thus highlighting a potential limitation of the usefulness of traditional SCM measures with individual targets.
Sex Roles – Springer Journals
Published: Sep 9, 2007
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