Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election

Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election Over the past two presidential elections, the major parties have been making a push at appealing to Latinos, airing over 3000 political advertisements in Spanish in the 2000 presidential election. In this paper, we ask whether the political ads used in the 2000 election had any effect on Latino turnout. We argue that the effectiveness of ads on the likelihood of turnout depends on how targeted the ad is to Latinos and the individual’s process of acculturation. We test our hypotheses using data from the Campaign Media Analysis Group, merged with data from the 2000 National Annenberg Election Survey. We find that the effectiveness of the ads on the likelihood of turnout was mediated by the individual’s dominant language, which is taken as a proxy for the process of acculturation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election

Loading next page...
 
/lp/springer_journal/vota-por-tu-futuro-partisan-mobilization-of-latino-voters-in-the-2000-Zbe9ql2HzB
Publisher
Springer Journals
Copyright
Copyright © 2006 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-006-9012-7
Publisher site
See Article on Publisher Site

Abstract

Over the past two presidential elections, the major parties have been making a push at appealing to Latinos, airing over 3000 political advertisements in Spanish in the 2000 presidential election. In this paper, we ask whether the political ads used in the 2000 election had any effect on Latino turnout. We argue that the effectiveness of ads on the likelihood of turnout depends on how targeted the ad is to Latinos and the individual’s process of acculturation. We test our hypotheses using data from the Campaign Media Analysis Group, merged with data from the 2000 National Annenberg Election Survey. We find that the effectiveness of the ads on the likelihood of turnout was mediated by the individual’s dominant language, which is taken as a proxy for the process of acculturation.

Journal

Political BehaviorSpringer Journals

Published: Nov 1, 2006

References

  • Instrumental variables and the search for identification: From supply and demand to natural experiments
    Angrist, J. D.; Kreuger, A. B.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off