Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election

Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election Over the past two presidential elections, the major parties have been making a push at appealing to Latinos, airing over 3000 political advertisements in Spanish in the 2000 presidential election. In this paper, we ask whether the political ads used in the 2000 election had any effect on Latino turnout. We argue that the effectiveness of ads on the likelihood of turnout depends on how targeted the ad is to Latinos and the individual’s process of acculturation. We test our hypotheses using data from the Campaign Media Analysis Group, merged with data from the 2000 National Annenberg Election Survey. We find that the effectiveness of the ads on the likelihood of turnout was mediated by the individual’s dominant language, which is taken as a proxy for the process of acculturation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Vota por tu Futuro: Partisan Mobilization of Latino Voters in the 2000 Presidential Election

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 2006 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-006-9012-7
Publisher site
See Article on Publisher Site

Abstract

Over the past two presidential elections, the major parties have been making a push at appealing to Latinos, airing over 3000 political advertisements in Spanish in the 2000 presidential election. In this paper, we ask whether the political ads used in the 2000 election had any effect on Latino turnout. We argue that the effectiveness of ads on the likelihood of turnout depends on how targeted the ad is to Latinos and the individual’s process of acculturation. We test our hypotheses using data from the Campaign Media Analysis Group, merged with data from the 2000 National Annenberg Election Survey. We find that the effectiveness of the ads on the likelihood of turnout was mediated by the individual’s dominant language, which is taken as a proxy for the process of acculturation.

Journal

Political BehaviorSpringer Journals

Published: Nov 1, 2006

References

  • Instrumental variables and the search for identification: From supply and demand to natural experiments
    Angrist, J. D.; Kreuger, A. B.

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