Virtual Virgins and Vamps: The Effects of Exposure to Female Characters’ Sexualized Appearance and Gaze in an Immersive Virtual Environment

Virtual Virgins and Vamps: The Effects of Exposure to Female Characters’ Sexualized Appearance... This experiment exposed a sample of U.S. undergraduates (43 men, 40 women) to suggestively or conservatively clad virtual females who exhibited either responsive, high eye gaze or nonresponsive, low gaze in an immersive virtual environment. Outside the virtual world, men and women who encountered a highly stereotypical character—a suggestively clad, high gaze agent (“vamp”) or conservatively clad, low gaze character (“virgin”)—demonstrated more sexism and greater rape myth acceptance than participants who saw a suggestively clad nonresponsive or conservatively clad, responsive character. Results suggest that gender-stereotypical virtual females enhance negative attitudes toward women, whereas those that violate expectations and break stereotypes do not. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

Virtual Virgins and Vamps: The Effects of Exposure to Female Characters’ Sexualized Appearance and Gaze in an Immersive Virtual Environment

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Publisher
Springer US
Copyright
Copyright © 2009 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-009-9599-3
Publisher site
See Article on Publisher Site

Abstract

This experiment exposed a sample of U.S. undergraduates (43 men, 40 women) to suggestively or conservatively clad virtual females who exhibited either responsive, high eye gaze or nonresponsive, low gaze in an immersive virtual environment. Outside the virtual world, men and women who encountered a highly stereotypical character—a suggestively clad, high gaze agent (“vamp”) or conservatively clad, low gaze character (“virgin”)—demonstrated more sexism and greater rape myth acceptance than participants who saw a suggestively clad nonresponsive or conservatively clad, responsive character. Results suggest that gender-stereotypical virtual females enhance negative attitudes toward women, whereas those that violate expectations and break stereotypes do not.

Journal

Sex RolesSpringer Journals

Published: Jun 12, 2009

References

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