Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling

Value-creating functions, satisfaction and loyalty in business markets: a categorical variable... This paper studies the effect of the value-creating functions on satisfaction and loyalty in business markets. The conceptual framework that depicts a direct effect of the manufacturer’s value-creating functions on the distributor’s satisfaction and loyalty also considers the existence of quadratic effects between satisfaction and loyalty. We used polychoric correlations (Br J Math Stat Psychol 48:339–358, 1995), together with a robust methodological approach, to analyze categorical variables under structural equation modeling (SEM) in EQS. The empirical results are based on a sample of 181 manufacturing companies located in Spain. By using the aforementioned efficient analytical procedure, the results provide strong empirical support that value creation, understood from a functionalist perspective, is an antecedent of satisfaction and loyalty in business-to-business contexts. Distributor satisfaction is significantly affected by the benefit, volume, and safeguard functions, and the indirect value-creating functions performed by the manufacturer. Distributor loyalty is directly influenced by the indirect value-creating functions, but there is no confirmation that the benefit, volume, and safeguard functions do so. Finally, distributor satisfaction does not exert any significant quadratic effect on distributor loyalty but it has a direct linear effect on that variable. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling

Loading next page...
 
/lp/springer_journal/value-creating-functions-satisfaction-and-loyalty-in-business-markets-0NOH90ml9f
Publisher
Springer Journals
Copyright
Copyright © 2010 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-010-9413-x
Publisher site
See Article on Publisher Site

Abstract

This paper studies the effect of the value-creating functions on satisfaction and loyalty in business markets. The conceptual framework that depicts a direct effect of the manufacturer’s value-creating functions on the distributor’s satisfaction and loyalty also considers the existence of quadratic effects between satisfaction and loyalty. We used polychoric correlations (Br J Math Stat Psychol 48:339–358, 1995), together with a robust methodological approach, to analyze categorical variables under structural equation modeling (SEM) in EQS. The empirical results are based on a sample of 181 manufacturing companies located in Spain. By using the aforementioned efficient analytical procedure, the results provide strong empirical support that value creation, understood from a functionalist perspective, is an antecedent of satisfaction and loyalty in business-to-business contexts. Distributor satisfaction is significantly affected by the benefit, volume, and safeguard functions, and the indirect value-creating functions performed by the manufacturer. Distributor loyalty is directly influenced by the indirect value-creating functions, but there is no confirmation that the benefit, volume, and safeguard functions do so. Finally, distributor satisfaction does not exert any significant quadratic effect on distributor loyalty but it has a direct linear effect on that variable.

Journal

Quality & QuantitySpringer Journals

Published: Jan 1, 2011

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off