Use of dynamic programming to improve the detection of means-end chains from laddering data

Use of dynamic programming to improve the detection of means-end chains from laddering data This article, based on the logic of means-end chain (MEC) technique and dynamic programming analysis, proposes a new structural MEC technique (SMT) for enhancing the functions of traditional MECs. The SMT can not only analyze significant consumers’ means-end hierarchies (namely consumers’ preferences of product characteristics) toward a particular product for deducing effective marketing strategies, but can also overcome the problems found in traditional MEC studies. The purposes of the SMT model are: (1) to avoid making the cutoff value decision by the investigators’ subjective judgment, (2) to analyze consumer product knowledge without constructing the hierarchical value map (HVM),(3) to evade the investigators’ cognition bias derived from the HVM to reveal consumer product knowledge, and (4) to confirm the accuracy of HVMs constructed by the laddering technique. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Use of dynamic programming to improve the detection of means-end chains from laddering data

Loading next page...
 
/lp/springer_journal/use-of-dynamic-programming-to-improve-the-detection-of-means-end-NUBKIMrPlR
Publisher
Springer Netherlands
Copyright
Copyright © 2010 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-010-9343-7
Publisher site
See Article on Publisher Site

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$49/month

Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$588

$360/year

billed annually
Start Free Trial

14-day Free Trial