Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory

Usability and functionality factors of the social network site application users from the... Uses and gratifications theory (U&G) is a media use paradigm from mass communications research that guides the assessment of consumer motivation for media usage and access. Recent adaptations of U&G research to the internet are incomplete and Internet-specific gratifications, and have not identified new Inter-net specific gratifications. The development of social networking sites (SNS) is one of the key phrases when next generation of Internet is concerned. The purpose of this research is to present an analytical framework for explaining uses and gratification for SNS applications. Therefore, this paper investigates in detail how and why people use SNS applications, and what factors make SNS applications particularly appealing, through uses and gratifications perspectives. Our findings show that most of the usability and functionality factors are positively correlated. Except for the Skype application, all usability and functionality factors were identified to contribute significantly to select the SNS application. WhatsApp (total weighted average = 4.13/5.0) is the application which dominates the other applications from the usability and functionality perspectives. Even though Facebook in the most downloaded and mostly used application, our findings provides that the performance of the application in terms of usability and functionality is not satisfactory. This study also showed that, younger and older generations have different taste of SNS application use and different preference for the functionality and usability factors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Usability and functionality factors of the social network site application users from the perspective of uses and gratification theory

Loading next page...
 
/lp/springer_journal/usability-and-functionality-factors-of-the-social-network-site-By4V10zatP
Publisher
Springer Journals
Copyright
Copyright © 2015 by Springer Science+Business Media Dordrecht
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-015-0236-7
Publisher site
See Article on Publisher Site

Abstract

Uses and gratifications theory (U&G) is a media use paradigm from mass communications research that guides the assessment of consumer motivation for media usage and access. Recent adaptations of U&G research to the internet are incomplete and Internet-specific gratifications, and have not identified new Inter-net specific gratifications. The development of social networking sites (SNS) is one of the key phrases when next generation of Internet is concerned. The purpose of this research is to present an analytical framework for explaining uses and gratification for SNS applications. Therefore, this paper investigates in detail how and why people use SNS applications, and what factors make SNS applications particularly appealing, through uses and gratifications perspectives. Our findings show that most of the usability and functionality factors are positively correlated. Except for the Skype application, all usability and functionality factors were identified to contribute significantly to select the SNS application. WhatsApp (total weighted average = 4.13/5.0) is the application which dominates the other applications from the usability and functionality perspectives. Even though Facebook in the most downloaded and mostly used application, our findings provides that the performance of the application in terms of usability and functionality is not satisfactory. This study also showed that, younger and older generations have different taste of SNS application use and different preference for the functionality and usability factors.

Journal

Quality & QuantitySpringer Journals

Published: Jun 14, 2015

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off