Urban amenities as determinants of selecting a logo type in Korea: the multinomial logit approach with the bootstrap sample

Urban amenities as determinants of selecting a logo type in Korea: the multinomial logit approach... Each city in South Korea has its own city logo to advertise and showcase the distinctive regional assets, attractions, and activities of the city. A well-made city logo enables targeted groups to form a good image of both the city and its productions. This idealistic image is positively correlated to the local economy through encouragement of tourism activity. The logos of Korean cities can be classified into three types: a nature-anchored logo type; a history-anchored logo type; and a spirit-anchored logo type. The purpose of this study is to examine determinants for selecting a city logo type in the context of urban amenity assets. To achieve the purpose of the study, a multinomial logit regression model is used. The three logo types are nominal dependent variables, while literature-driven urban amenities, such as natural, historic, socio-economic and tourism factors, are explanatory variables. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Urban amenities as determinants of selecting a logo type in Korea: the multinomial logit approach with the bootstrap sample

Loading next page...
 
/lp/springer_journal/urban-amenities-as-determinants-of-selecting-a-logo-type-in-korea-the-R0xtpvclFQ
Publisher
Springer Netherlands
Copyright
Copyright © 2011 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-011-9586-y
Publisher site
See Article on Publisher Site

Abstract

Each city in South Korea has its own city logo to advertise and showcase the distinctive regional assets, attractions, and activities of the city. A well-made city logo enables targeted groups to form a good image of both the city and its productions. This idealistic image is positively correlated to the local economy through encouragement of tourism activity. The logos of Korean cities can be classified into three types: a nature-anchored logo type; a history-anchored logo type; and a spirit-anchored logo type. The purpose of this study is to examine determinants for selecting a city logo type in the context of urban amenity assets. To achieve the purpose of the study, a multinomial logit regression model is used. The three logo types are nominal dependent variables, while literature-driven urban amenities, such as natural, historic, socio-economic and tourism factors, are explanatory variables.

Journal

Quality & QuantitySpringer Journals

Published: Oct 25, 2011

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve Freelancer

DeepDyve Pro

Price
FREE
$49/month

$360/year
Save searches from
Google Scholar,
PubMed
Create lists to
organize your research
Export lists, citations
Read DeepDyve articles
Abstract access only
Unlimited access to over
18 million full-text articles
Print
20 pages/month
PDF Discount
20% off