Each city in South Korea has its own city logo to advertise and showcase the distinctive regional assets, attractions, and activities of the city. A well-made city logo enables targeted groups to form a good image of both the city and its productions. This idealistic image is positively correlated to the local economy through encouragement of tourism activity. The logos of Korean cities can be classified into three types: a nature-anchored logo type; a history-anchored logo type; and a spirit-anchored logo type. The purpose of this study is to examine determinants for selecting a city logo type in the context of urban amenity assets. To achieve the purpose of the study, a multinomial logit regression model is used. The three logo types are nominal dependent variables, while literature-driven urban amenities, such as natural, historic, socio-economic and tourism factors, are explanatory variables.
Quality & Quantity – Springer Journals
Published: Oct 25, 2011
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