Reactions 1680, p4 - 2 Dec 2017 UMC launches campaign about dangers of OTC medicines The WHO’s Uppsala Monitoring Centre (UMC) is collaborating with various regulatory authorities to raise awareness about the dangers of over-the-counter (OTC) medicines. As part of an EU-wide awareness week (20–24 November), the UMC intended to run a social media campaign together with regulatory authorities (including the UK’s MHRA and Ireland’s Health Products Regulatory Authority), as well as national pharmacovigilance centres within 20 countries, to promote recognition and reporting of suspected ADRs associated with OTC medicines. The UMC noted that it had collaborated with all 20 countries "and combined their diverse and unique experiences of medicines safety and online communications in a light-hearted and amusing series of animations aimed at promoting the safer use of non- prescription medicines". The short animation videos feature cartoon characters "whose unfortunate misuse of non-prescription medicines leads to comical calamities", highlighted the UMC. It is hoped that these animations can reinforce a very serious message to people living in Europe, through the use of memorable characters and simple visual gags. According to a research article published in the Journal of Public Health, it is estimated that one in five people in the UK have misused OTC medicines within their lifetime. Examples of such misuse include taking a higher than recommended dose, using the medicine more frequently than recommended, taking the medicine for a longer than intended period, and taking the medicine for a different purpose than its intended use. The UMC added that "one of the most common misuses of OTC medicines, is as a sleeping or relaxation aid". Rowsell T. Campaign raises awareness of side effects from over the counter medicines. Internet Document : 21 Nov 2017. Available from: URL: https:// www.who-umc.org/archive/campaign-raises-awareness-of-side-effects-from-over- the-counter-medicines/ 803286363 0114-9954/17/1680-0001/$14.95 Adis © 2017 Springer International Publishing AG. All rights reserved Reactions 2 Dec 2017 No. 1680
Reactions Weekly – Springer Journals
Published: Dec 2, 2017
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