TQM practice in real-estate industry using AHP

TQM practice in real-estate industry using AHP Total quality management (TQM) has been recognized as a successful management philosophy that can be successfully practiced in the Real-estate industry. The purpose of this research is to determine the important factors that influence the TQM practice in real estate industry. The research methods employed included a literature review, in-depth interviews and focus group techniques which were used as a first to identify ten constructs of TQM in organizations. That is Top Management Commitment, Customer Focus, Benchmarking, Continuous Improvement, Supplier Quality Management, Product Innovation, Product Quality, Employee’s Involvement, Rewards and Recognition, Educational and Training. The AHP questionnaires were sent as 142 organizations of members of the Confederation of Real Estate Developers’ Associations of India, in the metro city of Bangalore, Chennai, Kolkata and Mumbai. The sampling procedure resulted in an overall response rate of 51% and the result was categorized based on organization size—small, medium and large. Then, the empirical study adopted the techniques of the Analytic Hierarchy Process to solicit opinions from 72 expert opinion collected through mail questionnaire. The results show that Employee involvement, top management commitment, employee customer focus, plays very important role for TQM practice in organizations. The results show that the Employee’s Involvement is most important to TQM practice in India. This is not difficult to understand, since the less than desirable record of real-estate industry. Therefore, the key to a successful strategy is to rebuild the confidence of TQM practice in real-estate industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

TQM practice in real-estate industry using AHP

Loading next page...
Springer Netherlands
Copyright © 2012 by Springer Science+Business Media B.V.
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial