Towards a flexible online mixed method design with a feedback loop

Towards a flexible online mixed method design with a feedback loop The notion of mixed methods design relates to the research studies that combine qualitative and quantitative approaches. However, most of these studies are tailored to specific research problem in a particular study and are typically limited to a fixed sequence of qualitative and quantitative approaches (e.g. qualitative interviews followed by a survey or vice-versa). This limitation historically arises from time, cost and logistic restrictions. As an alternative, we develop an general extension of fixed mixed method design by introducing a flexible feedback-loop so that several phases can be combined in a flexible order. In practice, such designs are now increasingly feasible within an information-communication technology environment, where online respondents are readily available for immediate participation. An online experiment combining interactive series of web surveys and in-depth web interviews was performed to compare this approach with standard two-phase designs involving mixed methods. The costs, timing, quality of finiding and experiences of researchers were systematically evaluated. In summary, the proposed approach proved to be very beneficial. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Towards a flexible online mixed method design with a feedback loop

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Publisher
Springer Netherlands
Copyright
Copyright © 2007 by Springer Science+Business Media B.V.
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-007-9146-7
Publisher site
See Article on Publisher Site

Abstract

The notion of mixed methods design relates to the research studies that combine qualitative and quantitative approaches. However, most of these studies are tailored to specific research problem in a particular study and are typically limited to a fixed sequence of qualitative and quantitative approaches (e.g. qualitative interviews followed by a survey or vice-versa). This limitation historically arises from time, cost and logistic restrictions. As an alternative, we develop an general extension of fixed mixed method design by introducing a flexible feedback-loop so that several phases can be combined in a flexible order. In practice, such designs are now increasingly feasible within an information-communication technology environment, where online respondents are readily available for immediate participation. An online experiment combining interactive series of web surveys and in-depth web interviews was performed to compare this approach with standard two-phase designs involving mixed methods. The costs, timing, quality of finiding and experiences of researchers were systematically evaluated. In summary, the proposed approach proved to be very beneficial.

Journal

Quality & QuantitySpringer Journals

Published: Jan 5, 2008

References

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