Girls in the United States are increasingly confronted with a sexualized culture, including sexualized clothing made especially for pre-teen girls. Previous research has shown that when adult women are portrayed as sexualized they are seen as less competent. In the present study we depicted a pre-teen girl in sexualized clothing to determine if similar effects would occur as have been found with depictions of adult women. One hundred sixty two male and female students from a small liberal arts college in the Midwestern U.S. looked at one of three images of a fifth-grade girl (obtained from an internet advertisement and manipulated through computer software) who was presented in either childlike clothing, somewhat sexualized clothing, or definitely sexualized clothing. Level of accomplishment was also manipulated so that the girl was described as either average or above average in accomplishment. Participants then rated the girl on ten different traits. The clothing and accomplishment manipulations significantly affected ratings of the girl’s masculine-stereotyped traits such that the girl who was portrayed as more sexualized and less accomplished was seen as the least intelligent, competent, determined, and capable. In addition, the sexualized girl was seen as perhaps “responsible” for her sexualized clothing in that she was rated relatively low in self-respect and morality. Possible implications of the sexualization of girls are discussed.
Sex Roles – Springer Journals
Published: Mar 13, 2012
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud