We propose the contact–cue interaction approach to studying political contact—that cues from trusted political elites can moderate the effect of contact on the formation of public policy opinions. Allport’s initial formulation of the contact effect noted that it relies on authority support. In a highly polarized political era, authoritative voices for individuals vary based on party identification. Social experiences may affect public policy, but they must also be considered in light of partisan filters. Using data from the 2006 CCES, we examine the manner in which straight respondents with gay family members, friends, co-workers and acquaintances view same-sex marriage policy, finding a strong contact effect among Democrats, but no contact effect among the strongest Republican identifiers. Our data and analyses strongly support the perspective that social interactions (and their effect on policy) are understood through the lens of partisanship and elite cues.
Political Behavior – Springer Journals
Published: Jul 4, 2013
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