The timing of message delivery in political campaigns is a key component of strategy. Yet studies that examine the impact of message timing on political behavior are surprisingly rare. Although one recent study finds that appeals delivered closer to Election Day will be most effective (Nickerson, American Journal of Political Science 51(2):269–282, 2007), methodological considerations render this conclusion tentative and suggest the impact of message timing remains an open question. In this paper I report the results of a randomized field experiment designed to compare the mobilization effects of nonpartisan messages delivered via commercial phone banks at different points during a campaign cycle. The results of the experiment, conducted during the November 2005 municipal elections in Rochester, New York, suggest calls delivered early on during a campaign cycle can also be effective.
Political Behavior – Springer Journals
Published: May 16, 2010
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
All the latest content is available, no embargo periods.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud