Timing Is Everything? Primacy and Recency Effects in Voter Mobilization Campaigns

Timing Is Everything? Primacy and Recency Effects in Voter Mobilization Campaigns The timing of message delivery in political campaigns is a key component of strategy. Yet studies that examine the impact of message timing on political behavior are surprisingly rare. Although one recent study finds that appeals delivered closer to Election Day will be most effective (Nickerson, American Journal of Political Science 51(2):269–282, 2007), methodological considerations render this conclusion tentative and suggest the impact of message timing remains an open question. In this paper I report the results of a randomized field experiment designed to compare the mobilization effects of nonpartisan messages delivered via commercial phone banks at different points during a campaign cycle. The results of the experiment, conducted during the November 2005 municipal elections in Rochester, New York, suggest calls delivered early on during a campaign cycle can also be effective. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Timing Is Everything? Primacy and Recency Effects in Voter Mobilization Campaigns

Loading next page...
Springer US
Copyright © 2010 by Springer Science+Business Media, LLC
Political Science and International Relations; Political Science; Sociology, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial