The use of axiomatic fuzzy set theory in AHP and TOPSIS methodology to determine strategies priorities by SWOT analysis

The use of axiomatic fuzzy set theory in AHP and TOPSIS methodology to determine strategies... Strengths, weaknesses, opportunities and threats (SWOT) matrix is one of the most used tools for strategic planning, specially in the stage of extracting strategies. While the use of SWOT analysis is quite common and popular, it still continuous to have certain structural problems such that: the lack of considering uncertain and boolean (two sided) factors, lack of prioritization of the factors and too many extractable strategies. In this paper, we deal with the analytic hierarchy process (AHP) to find weights of SWOT groups and weights of sub-factors within each groups; and we make use of the technique for order preference by similarity to ideal solution (TOPSIS) methodology to determine strategies priority. In addition, in order to deal with uncertainty and vagueness, we incorporate axiomatic fuzzy set (AFS) theory instead of traditional fuzzy set theory. AHP and TOPSIS are applied to the light of AFS theory. The advantages of dealing with AFS theory in the proposed approach are that: it can directly be applied to the data, the features of the data-sets can be mixed; however, the traditional fuzzy set theory deals with fuzzy numbers and it’s clear that different fuzzy numbers will lead to different results; hence the inconsistency of previous methodologies, described in the literature, copes with the methodology proposed in this paper. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The use of axiomatic fuzzy set theory in AHP and TOPSIS methodology to determine strategies priorities by SWOT analysis

Loading next page...
 
/lp/springer_journal/the-use-of-axiomatic-fuzzy-set-theory-in-ahp-and-topsis-methodology-to-uZt09f17HZ
Publisher
Springer Journals
Copyright
Copyright © 2012 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9679-2
Publisher site
See Article on Publisher Site

Abstract

Strengths, weaknesses, opportunities and threats (SWOT) matrix is one of the most used tools for strategic planning, specially in the stage of extracting strategies. While the use of SWOT analysis is quite common and popular, it still continuous to have certain structural problems such that: the lack of considering uncertain and boolean (two sided) factors, lack of prioritization of the factors and too many extractable strategies. In this paper, we deal with the analytic hierarchy process (AHP) to find weights of SWOT groups and weights of sub-factors within each groups; and we make use of the technique for order preference by similarity to ideal solution (TOPSIS) methodology to determine strategies priority. In addition, in order to deal with uncertainty and vagueness, we incorporate axiomatic fuzzy set (AFS) theory instead of traditional fuzzy set theory. AHP and TOPSIS are applied to the light of AFS theory. The advantages of dealing with AFS theory in the proposed approach are that: it can directly be applied to the data, the features of the data-sets can be mixed; however, the traditional fuzzy set theory deals with fuzzy numbers and it’s clear that different fuzzy numbers will lead to different results; hence the inconsistency of previous methodologies, described in the literature, copes with the methodology proposed in this paper.

Journal

Quality & QuantitySpringer Journals

Published: Feb 22, 2012

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off