The U.S. Motion Pictures Industry: An Empirical Approach

The U.S. Motion Pictures Industry: An Empirical Approach We hypothesize that the U.S. motion pictures industry is structured so that star presence increases box office receipts and (less so) admissions, but places Ricardian limits on the output of blockbusters. The few dominant studios (majors) rely on a modified star system to generate supra-normal box office by stimulating admissions at exhibitors. Rising costs (from stars and their promotion) are required for rising revenues; that is, the majors gain revenue only at higher costs. Although the industry has unique features, the empirical results are surprisingly relevant to other industries. Review of Industrial Organization Springer Journals

The U.S. Motion Pictures Industry: An Empirical Approach

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Kluwer Academic Publishers
Copyright © 2001 by Kluwer Academic Publishers
Economics; Industrial Organization; Microeconomics
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