The present research concerns the stereotypes associated with subgroups of women. Previous researchers have considered the ambivalent nature of stereotypes, particularly along the dimensions of warmth and competence (Glick, Diebold, Bailey-Werner, & Zhu, Personality and Social Psychology Bulletin 23:1323–1334, 1997). In Study 1, we looked at the degree to which the superordinate social category of “women” is differentiated into distinct subgroups and whether warmth and competence are the primary dimensions of this differentiation. In Study 2, we assessed the degree to which businesswomen and homemakers are automatically associated with warmth and competence. Results showed that men and women differ in the valence associated with specific subgroups, and it is this valence, rather than stereotype content, that is automatically associated with these female subgroups.
Sex Roles – Springer Journals
Published: Nov 2, 2006
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