The Stereotypical Computer Scientist: Gendered Media Representations as a Barrier to Inclusion for Women

The Stereotypical Computer Scientist: Gendered Media Representations as a Barrier to Inclusion... The present research examines undergraduates’ stereotypes of the people in computer science, and whether changing these stereotypes using the media can influence women’s interest in computer science. In Study 1, college students at two U.S. West Coast universities (N = 293) provided descriptions of computer science majors. Coding these descriptions revealed that computer scientists were perceived as having traits that are incompatible with the female gender role, such as lacking interpersonal skills and being singularly focused on computers. In Study 2, college students at two U.S. West Coast universities (N = 54) read fabricated newspaper articles about computer scientists that either described them as fitting the current stereotypes or no longer fitting these stereotypes. Women who read that computer scientists no longer fit the stereotypes expressed more interest in computer science than those who read that computer scientists fit the stereotypes. In contrast, men’s interest in computer science did not differ across articles. Taken together, these studies suggest that stereotypes of academic fields influence who chooses to participate in these fields, and that recruiting efforts to draw more women into computer science would benefit from media efforts that alter how computer scientists are depicted. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

The Stereotypical Computer Scientist: Gendered Media Representations as a Barrier to Inclusion for Women

Loading next page...
 
/lp/springer_journal/the-stereotypical-computer-scientist-gendered-media-representations-as-hqyp6tyAEd
Publisher
Springer US
Copyright
Copyright © 2013 by Springer Science+Business Media New York
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-013-0296-x
Publisher site
See Article on Publisher Site

Abstract

The present research examines undergraduates’ stereotypes of the people in computer science, and whether changing these stereotypes using the media can influence women’s interest in computer science. In Study 1, college students at two U.S. West Coast universities (N = 293) provided descriptions of computer science majors. Coding these descriptions revealed that computer scientists were perceived as having traits that are incompatible with the female gender role, such as lacking interpersonal skills and being singularly focused on computers. In Study 2, college students at two U.S. West Coast universities (N = 54) read fabricated newspaper articles about computer scientists that either described them as fitting the current stereotypes or no longer fitting these stereotypes. Women who read that computer scientists no longer fit the stereotypes expressed more interest in computer science than those who read that computer scientists fit the stereotypes. In contrast, men’s interest in computer science did not differ across articles. Taken together, these studies suggest that stereotypes of academic fields influence who chooses to participate in these fields, and that recruiting efforts to draw more women into computer science would benefit from media efforts that alter how computer scientists are depicted.

Journal

Sex RolesSpringer Journals

Published: Jun 22, 2013

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off