We examined the portrayal of women in magazine advertisements and fashion spreads. In Study 1, photographs were selected from Cosmopolitan, Glamour, and Vogue (N = 226), and a content analysis showed that the incidence of stereotyping is still prevalent. However, counter to our hypothesis, Black models were portrayed significantly less often in explicitly sexual poses, but significantly more often in submissive poses, than White models were. In Study 2, 64 students gave their impressions of eight models from either advertisements or fashion spreads whose race, immigration status, and stereotypic pose varied. The results showed that the impression of Black models in advertisements was counter to the stereotype of Black women. Within fashion photographs, Black or immigrant models in a submissive pose and White or non-immigrant models in an explicitly sexual pose were judged to be particularly intelligent and achievement-oriented. The implications of these results are discussed.
Sex Roles – Springer Journals
Published: Oct 13, 2006
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera