The role of communication and co-operation in the adoption of precision farming

The role of communication and co-operation in the adoption of precision farming Research on Precision Farming (PF) relates the adoption of PF primarily to economic incentives as well as farm attributes, whereas social factors are commonly ignored. Therefore, the present study analyses the importance of farmers’ communication and co-operation strategies in the adoption of PF and their relation to farm attributes. Forty-nine qualitative interviews with stakeholders from the agricultural sector were conducted. The survey was based in Germany where most interviews took place and reflected with findings from the Czech Republic, Denmark and Greece. It is revealed that farms differ in their communication strategies depending on farm size. Joint investment in PF was only reported from some regions. It can be assumed that agricultural contractors will be major driving forces behind the adoption of PF over the next 10 years, especially in areas with smaller-sized farms. Agricultural data processing by service providers is seen as a common issue. Concerns regarding potential data misuse, over-regulation and software compatibility were raised. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Precision Agriculture Springer Journals

The role of communication and co-operation in the adoption of precision farming

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Publisher
Springer US
Copyright
Copyright © 2009 by Springer Science+Business Media, LLC
Subject
Life Sciences; Agriculture; Soil Science & Conservation; Remote Sensing/Photogrammetry; Statistics for Engineering, Physics, Computer Science, Chemistry and Earth Sciences; Atmospheric Sciences
ISSN
1385-2256
eISSN
1573-1618
D.O.I.
10.1007/s11119-009-9150-0
Publisher site
See Article on Publisher Site

Abstract

Research on Precision Farming (PF) relates the adoption of PF primarily to economic incentives as well as farm attributes, whereas social factors are commonly ignored. Therefore, the present study analyses the importance of farmers’ communication and co-operation strategies in the adoption of PF and their relation to farm attributes. Forty-nine qualitative interviews with stakeholders from the agricultural sector were conducted. The survey was based in Germany where most interviews took place and reflected with findings from the Czech Republic, Denmark and Greece. It is revealed that farms differ in their communication strategies depending on farm size. Joint investment in PF was only reported from some regions. It can be assumed that agricultural contractors will be major driving forces behind the adoption of PF over the next 10 years, especially in areas with smaller-sized farms. Agricultural data processing by service providers is seen as a common issue. Concerns regarding potential data misuse, over-regulation and software compatibility were raised.

Journal

Precision AgricultureSpringer Journals

Published: Nov 21, 2009

References

  • Changing computer use in agriculture: Evidence from Ohio
    Batte, MT
  • Farm and operator characteristics affecting the awareness and adoption of precision agriculture technologies in the US
    Daberkow, S; McBride, W
  • Farmer experience with precision agriculture in Denmark and the US Eastern Corn Belt
    Fountas, S; Blackmore, S; Ess, D; Hawkins, S; Blumhoff, G; Lowenberg-DeBoer, J; Sorensen, C

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