The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish... The importance of concession sales in the movie exhibition industry is widely acknowledged among economists and other social scientists that have studied this industry in the past. Despite this recognition, the lack of appropriate data has constrained existing studies that document the role that concessions play in movie theaters. Using detailed weekly movie theater data on concession sales, box office revenues and transaction characteristics from a major exhibitor in Spain, we shed light on the relation between concession sales and the following factors (i) theater attendance, (ii) non-traditional channels of ticket distribution, (iii) audience composition, and (iv) theater and market specific factors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry

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Publisher
Springer Journals
Copyright
Copyright © 2007 by Springer Science+Business Media, LLC
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-007-9139-7
Publisher site
See Article on Publisher Site

Abstract

The importance of concession sales in the movie exhibition industry is widely acknowledged among economists and other social scientists that have studied this industry in the past. Despite this recognition, the lack of appropriate data has constrained existing studies that document the role that concessions play in movie theaters. Using detailed weekly movie theater data on concession sales, box office revenues and transaction characteristics from a major exhibitor in Spain, we shed light on the relation between concession sales and the following factors (i) theater attendance, (ii) non-traditional channels of ticket distribution, (iii) audience composition, and (iv) theater and market specific factors.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Aug 15, 2007

References

  • Profit-sharing versus fixed-payment contracts: Evidence from the motion pictures industry
    Chisholm, D.
  • Revenue sharing and vertical control in the video rental industry
    Dana, J.; Spier, K.

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