The Relationship Between Outcome Uncertainties and Match Attendance: New Evidence in the National Basketball Association

The Relationship Between Outcome Uncertainties and Match Attendance: New Evidence in the National... This paper investigates the determinants of game-day attendance for the National Basketball Association for the 2009/2010–2011/2012 seasons. Six different measures of short-run league-level competitive balance and game uncertainty for two rivals are incorporated at the same time in a Tobit model. The results for the effect of league-level uncertainty support the hypotheses of outcome uncertainty, but the effect of game-level uncertainty does not. Closer wins by the competing teams within a league and a larger gap in terms of the point spread between two teams in the betting market lead to higher attendance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

The Relationship Between Outcome Uncertainties and Match Attendance: New Evidence in the National Basketball Association

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Publisher
Springer US
Copyright
Copyright © 2014 by Springer Science+Business Media New York
Subject
Economics / Management Science; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-014-9436-x
Publisher site
See Article on Publisher Site

Abstract

This paper investigates the determinants of game-day attendance for the National Basketball Association for the 2009/2010–2011/2012 seasons. Six different measures of short-run league-level competitive balance and game uncertainty for two rivals are incorporated at the same time in a Tobit model. The results for the effect of league-level uncertainty support the hypotheses of outcome uncertainty, but the effect of game-level uncertainty does not. Closer wins by the competing teams within a league and a larger gap in terms of the point spread between two teams in the betting market lead to higher attendance.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Aug 17, 2014

References

  • Satellite television and the demand for football: A whole new ball game?
    Baimbridge, M; Cameron, S; Dawson, P
  • Do Soccer associations really spend on a good thing? Empirical evidence on heterogeneity in the consumer response to match uncertainty of outcome
    Benz, M-A; Brandes, L; Franck, E
  • Demand for sport
    Borland, J; MacDonald, R

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