The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks

The relationship between corporate reputation and organizational citizenship behavior: a... Corporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the relationship between corporate reputation and organizational citizenship behavior (OCB). The survey method has been conducted through random sampling. Four TV companies and four banks have been included in the survey. Results have been evaluated comparatively across two different sectors. The research has been composed of two parts; in the first part the corporate reputations of the chosen companies have been measured according to the Cravens et al. (2003) index. In the second part of the research the organizational citizenship behaviors of the employees in the eight companies have been measured and the relationship between corporate reputations of the companies and the employees’ OCBs have been analyzed through the correlation and regression analysis. It is revealed that there is a statistically significant effect of CR on OCB. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks

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Publisher
Springer Journals
Copyright
Copyright © 2012 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9743-y
Publisher site
See Article on Publisher Site

Abstract

Corporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the relationship between corporate reputation and organizational citizenship behavior (OCB). The survey method has been conducted through random sampling. Four TV companies and four banks have been included in the survey. Results have been evaluated comparatively across two different sectors. The research has been composed of two parts; in the first part the corporate reputations of the chosen companies have been measured according to the Cravens et al. (2003) index. In the second part of the research the organizational citizenship behaviors of the employees in the eight companies have been measured and the relationship between corporate reputations of the companies and the employees’ OCBs have been analyzed through the correlation and regression analysis. It is revealed that there is a statistically significant effect of CR on OCB.

Journal

Quality & QuantitySpringer Journals

Published: Jul 27, 2012

References

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