The Prescribing Physician’s Influence on Consumer Choice Between Medically Equivalent Pharmaceuticals

The Prescribing Physician’s Influence on Consumer Choice Between Medically Equivalent... This paper reports on a study of the prescribing physician’s influence on consumers’ choice between medically equivalent pharmaceuticals. The study was performed using a dataset of 666,000 observations in which consumers were asked whether they were prepared to pay the price difference in order to obtain the prescribed pharmaceutical instead of the cheapest available substitute. The main results support the hypothesis that prescribing physicians have an impact on consumers’ choice between medically equivalent pharmaceutical products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Industrial Organization Springer Journals

The Prescribing Physician’s Influence on Consumer Choice Between Medically Equivalent Pharmaceuticals

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Publisher
Springer US
Copyright
Copyright © 2012 by Springer Science+Business Media, LLC.
Subject
Economics; Industrial Organization; Microeconomics
ISSN
0889-938X
eISSN
1573-7160
D.O.I.
10.1007/s11151-012-9347-7
Publisher site
See Article on Publisher Site

Abstract

This paper reports on a study of the prescribing physician’s influence on consumers’ choice between medically equivalent pharmaceuticals. The study was performed using a dataset of 666,000 observations in which consumers were asked whether they were prepared to pay the price difference in order to obtain the prescribed pharmaceutical instead of the cheapest available substitute. The main results support the hypothesis that prescribing physicians have an impact on consumers’ choice between medically equivalent pharmaceutical products.

Journal

Review of Industrial OrganizationSpringer Journals

Published: Feb 29, 2012

References

  • Parallel imports and the pricing of pharmaceutical products: Evidence from the European Union
    Ganslandt, M.; Maskus, K. E.

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