The power of using video data

The power of using video data Most data for qualitative research studies in the management field are collected through observations and interviews. Written words and photographs are too static to accurately portray the depth of the given event or interview. We advocate the application of video data. The advantages of video data are its ability to capture the interaction of the participant with the environment, capturing of nonverbal cues, and establishing a permanent record. We recommend the use of Patten’s (Qualitative Evaluation and Research Methods, Sage, Newborn, 1990) process of analysis as a basis for an analytical procedure. To code video data research, software such as Vivo or ATLAS.ti can be used. The four standards to examine the validity and reliability of qualitative research studies (credibility, transferability, dependability and conformability) should also apply to video data analysis. The only outcome and true goal for the use of video data in management research can only be the provision of richer knowledge for academic development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The power of using video data

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Publisher
Springer Netherlands
Copyright
Copyright © 2012 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9717-0
Publisher site
See Article on Publisher Site

Abstract

Most data for qualitative research studies in the management field are collected through observations and interviews. Written words and photographs are too static to accurately portray the depth of the given event or interview. We advocate the application of video data. The advantages of video data are its ability to capture the interaction of the participant with the environment, capturing of nonverbal cues, and establishing a permanent record. We recommend the use of Patten’s (Qualitative Evaluation and Research Methods, Sage, Newborn, 1990) process of analysis as a basis for an analytical procedure. To code video data research, software such as Vivo or ATLAS.ti can be used. The four standards to examine the validity and reliability of qualitative research studies (credibility, transferability, dependability and conformability) should also apply to video data analysis. The only outcome and true goal for the use of video data in management research can only be the provision of richer knowledge for academic development.

Journal

Quality & QuantitySpringer Journals

Published: May 1, 2012

References

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