The Politics of Beauty: The Effects of Partisan Bias on Physical Attractiveness

The Politics of Beauty: The Effects of Partisan Bias on Physical Attractiveness Does politics cause people to be perceived as more or less attractive? As a type of social identity, party identifiers often exhibit in-group bias, positively evaluating members of their own party and, especially under conditions of competition, negatively evaluating out-party members. The current experiment tests whether political in-party and out-party status affects perceptions of the physical attractiveness of target persons. In a nationally representative internet sample of U.S. adults during the 2012 presidential election, we presented participants with photos of individuals and varied information about their presidential candidate preference. Results indicate that partisans, regardless of gender, rate target individuals as less attractive if they hold a dissimilar candidate preference. Female partisans, however, were more likely to rate target persons as more physically attractive when they held a similar candidate preference whereas no such effect was found for male partisans. Political Behavior Springer Journals

The Politics of Beauty: The Effects of Partisan Bias on Physical Attractiveness

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Springer US
Copyright © 2016 by Springer Science+Business Media New York
Political Science and International Relations; Political Science; Sociology, general
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