The “Own-Brand Marketer” Debuts in the 1997 Census

The “Own-Brand Marketer” Debuts in the 1997 Census The 1997 Census of Wholesale Trade has led the way by recognizing and reporting the activities of a huge, new type of business that has grown explosively over the past 20 years. The Own-brand marketer (O-BM) performs all the functions traditionally bundled with domestic manufacturing except that production is typically outsourced offshore. Previously, O-BM sales and margins had been intermingled with those of several functionally incompatible types of wholesalers, causing serious misinterpretations and distortions in many domestic and foreign trade-related measures of industry performance. The 1997 Census will substantially alleviate these problems. Review of Industrial Organization Springer Journals

The “Own-Brand Marketer” Debuts in the 1997 Census

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Kluwer Academic Publishers
Copyright © 1997 by Kluwer Academic Publishers
Economics; Industrial Organization; Microeconomics
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