The Methodology of Risk Perception Research

The Methodology of Risk Perception Research Risk perception is not strictly a matter ofsensory perception, but of attitudesand expectations. As such, it can be studied byreasonably well developed methods of attitudemeasurement and psychological scaling. Suchmeasurement needs to be applied in a pragmaticfashion, however, since the discussions of fundamentalmeasurement and requirements of scale levelsappropriate for various types of statistical analysis hasfailed in establishing a useful basis for empiricalresearch. The paper also discuses samplingprocedures and the response rateproblem. In risk perception work, there is usually abias involving too many respondents withan above average level ofeducation, but that variable tends to be weaklyrelated to risk perception variables. Finally,post-modern claims and their rejection ofquantitative methods are critically discussed. Quality & Quantity Springer Journals

The Methodology of Risk Perception Research

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Kluwer Academic Publishers
Copyright © 2000 by Kluwer Academic Publishers
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
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