The Messenger Overwhelming the Message: Ideological Cues and Perceptions of Bias in Television News

The Messenger Overwhelming the Message: Ideological Cues and Perceptions of Bias in Television News Survey research has demonstrated that citizens perceive ideological bias in television news, specifically with regard to CNN and Fox News Channel (FNC), which allegedly represent the liberal and conservative viewpoint, respectively. In this paper I argue that attaching the CNN and FNC labels to news stories sends an ideological cue to the viewer regarding the content of the story. Utilizing an experimental design that allows manipulation of the network attribution of actual FNC and CNN content, I am able to demonstrate that the CNN and FNC labels function as ideological signals to the viewer, with this signal being most pronounced among ideologues whose views are supposedly at odds with those attributed to the network. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

The Messenger Overwhelming the Message: Ideological Cues and Perceptions of Bias in Television News

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Publisher
Springer Journals
Copyright
Copyright © 2007 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-007-9031-z
Publisher site
See Article on Publisher Site

Abstract

Survey research has demonstrated that citizens perceive ideological bias in television news, specifically with regard to CNN and Fox News Channel (FNC), which allegedly represent the liberal and conservative viewpoint, respectively. In this paper I argue that attaching the CNN and FNC labels to news stories sends an ideological cue to the viewer regarding the content of the story. Utilizing an experimental design that allows manipulation of the network attribution of actual FNC and CNN content, I am able to demonstrate that the CNN and FNC labels function as ideological signals to the viewer, with this signal being most pronounced among ideologues whose views are supposedly at odds with those attributed to the network.

Journal

Political BehaviorSpringer Journals

Published: Apr 21, 2007

References

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