The Meanings of ‘Yes’ and ‘No’. An Explanation for the Forbid/Allow Asymmetry

The Meanings of ‘Yes’ and ‘No’. An Explanation for the Forbid/Allow Asymmetry Survey questions worded with the verb ‘forbid’ prove not to elicit opposite answers to equivalent questions worded with the verb ‘allow’ (Rugg 1941). Although ‘forbid’ and ‘allow’ are generally considered each other’s counterparts, respondents rather answer ‘no, not forbid’ than ‘yes, allow’. In order to find out which question is a more valid measure of the underlying attitude, this asymmetry in the answers has to be explained. Experiments show that the asymmetry arises because respondents translate similar attitudes differently into the answering options to forbid/allow questions are equally valid, but the way the attitudes are expressed on the answering scale differs due to the use of ‘forbid’ or ‘allow’. How does this translation process work? The leading hypothesis in forbid/allow research predicts that respondents holding moderate opinions feel that ‘yes forbid’ and ‘yes allow’ are very extreme, causing moderate respondents to prefer answering ‘not forbid’, or ‘not allow’. This article presents the results of 10 experiments investigating the meanings of the answering options to forbid/allow questions. Extreme connotations are shown to only provide part of the explanation for the occurrence of the forbid/allow asymmetry. In order to describe the answering process for forbid/allow questions, well-definedness of meanings proves to be an important additional factor. The meanings of answering options to allow questions are ill-defined compared of those to forbid questions, which causes allow questions to be less homogeneous measures of the underlying attitude than forbid questions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The Meanings of ‘Yes’ and ‘No’. An Explanation for the Forbid/Allow Asymmetry

Loading next page...
 
/lp/springer_journal/the-meanings-of-yes-and-no-an-explanation-for-the-forbid-allow-sqhpkHvHam
Publisher
Kluwer Academic Publishers
Copyright
Copyright © 2006 by Springer
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-005-4479-6
Publisher site
See Article on Publisher Site

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$49/month

Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$588

$360/year

billed annually
Start Free Trial

14-day Free Trial