The Influence of Television Programs on Appearance Satisfaction: Making and Mitigating Social Comparisons to “Friends”

The Influence of Television Programs on Appearance Satisfaction: Making and Mitigating Social... Studies of “media effects” on women’s appearance satisfaction have focused largely on images from fashion magazines and television commercials, and rarely on images from television programs. The present study reports on the effects of experimental exposure to a television situation-comedy depicting thin and highly physically-attractive characters on appearance satisfaction in Canadian undergraduate women (N = 76) from a large, ethnically-diverse, metropolitan area. The results demonstrate a detrimental effect on participants’ satisfaction with their overall appearance, as measured on a Visual Analogue Scale (VAS). This result is interpreted in line with social comparison theory. In addition, exposure to written intervention material, designed to remove the basis for social comparison with television images, was shown to be effective in mitigating this effect. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

The Influence of Television Programs on Appearance Satisfaction: Making and Mitigating Social Comparisons to “Friends”

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Publisher
Springer US
Copyright
Copyright © 2008 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-008-9563-7
Publisher site
See Article on Publisher Site

Abstract

Studies of “media effects” on women’s appearance satisfaction have focused largely on images from fashion magazines and television commercials, and rarely on images from television programs. The present study reports on the effects of experimental exposure to a television situation-comedy depicting thin and highly physically-attractive characters on appearance satisfaction in Canadian undergraduate women (N = 76) from a large, ethnically-diverse, metropolitan area. The results demonstrate a detrimental effect on participants’ satisfaction with their overall appearance, as measured on a Visual Analogue Scale (VAS). This result is interpreted in line with social comparison theory. In addition, exposure to written intervention material, designed to remove the basis for social comparison with television images, was shown to be effective in mitigating this effect.

Journal

Sex RolesSpringer Journals

Published: Nov 7, 2008

References

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