The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)

The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an... This study utilizes structural equation modeling (SEM) to explore the positive effects of novelty, flexibility, and synergy of package tours on tourist satisfaction in the Taiwanese package tour industry. Although prior research pays much attention to discuss package tours, none explores the positive effects of the novelty, flexibility, and synergy of package tours on tourist satisfaction in the package tour industry. In order to fill this research gap, this study proposes three novel constructs—novelty, flexibility, and synergy of package tours—to explore their positive effects on tourist satisfaction in the Taiwanese package tour industry. The results of this study show that novelty, flexibility, and synergy of package tours positively affect tourist satisfaction. Therefore, tour operators can enhance the novelty, flexibility, and synergy of their package tours to enhance tourist satisfaction. Furthermore, this study suggests that Taiwanese tour operators should change their business models to adopt dynamic packaging entirely, because novelty, flexibility, and synergy of dynamic packaging are better than those of traditional package tours. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The influence of novelty, flexibility, and synergy of package tours on tourist satisfaction: an analysis of structural equation modeling (SEM)

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Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer Science+Business Media B.V.
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-011-9631-x
Publisher site
See Article on Publisher Site

Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effects of novelty, flexibility, and synergy of package tours on tourist satisfaction in the Taiwanese package tour industry. Although prior research pays much attention to discuss package tours, none explores the positive effects of the novelty, flexibility, and synergy of package tours on tourist satisfaction in the package tour industry. In order to fill this research gap, this study proposes three novel constructs—novelty, flexibility, and synergy of package tours—to explore their positive effects on tourist satisfaction in the Taiwanese package tour industry. The results of this study show that novelty, flexibility, and synergy of package tours positively affect tourist satisfaction. Therefore, tour operators can enhance the novelty, flexibility, and synergy of their package tours to enhance tourist satisfaction. Furthermore, this study suggests that Taiwanese tour operators should change their business models to adopt dynamic packaging entirely, because novelty, flexibility, and synergy of dynamic packaging are better than those of traditional package tours.

Journal

Quality & QuantitySpringer Journals

Published: Nov 12, 2011

References

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