The Functional Integration of Sole-Male Images into Magazine Advertisements

The Functional Integration of Sole-Male Images into Magazine Advertisements This study is a content analysis of the functions of sole nudes appearing in advertisements obtained from Business Week, Esquire, GQ, Playboy, Rolling Stone, and Sports Illustrated for the year 1993. The specific objective of the study was to ascertain how men appearing by themselves are incorporated into advertisements. Functions—the purpose people serve in the ads—were assessed by examining the sole males' roles and occupations, how their images were incorporated into the physical space in the visual portion of the ad, and what their presence contributed to the overall ad execution. Differences were found across magazine titles regarding the nature and use of sole-male images in ads. In total, the results suggest a need to closely evaluate male images in advertisements. Suggestions for future research are offered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

The Functional Integration of Sole-Male Images into Magazine Advertisements

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Publisher
Kluwer Academic Publishers-Plenum Publishers
Copyright
Copyright © 1997 by Plenum Publishing Corporation
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1023/A:1025683324423
Publisher site
See Article on Publisher Site

Abstract

This study is a content analysis of the functions of sole nudes appearing in advertisements obtained from Business Week, Esquire, GQ, Playboy, Rolling Stone, and Sports Illustrated for the year 1993. The specific objective of the study was to ascertain how men appearing by themselves are incorporated into advertisements. Functions—the purpose people serve in the ads—were assessed by examining the sole males' roles and occupations, how their images were incorporated into the physical space in the visual portion of the ad, and what their presence contributed to the overall ad execution. Differences were found across magazine titles regarding the nature and use of sole-male images in ads. In total, the results suggest a need to closely evaluate male images in advertisements. Suggestions for future research are offered.

Journal

Sex RolesSpringer Journals

Published: Sep 22, 2004

References

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