The Effect of Target Age on the Activation of Gender Stereotypes

The Effect of Target Age on the Activation of Gender Stereotypes Two studies investigated the impact of target age on gender stereotyping. Study 1 examined whether the attribution of gender-stereotypical traits to unfamiliar individuals varies as a function of target and participant age. Adults and children (ages 8–10 years) viewed photographs of men, women, boys, and girls and rated each pictured individual on the possession of masculine, feminine, and gender-neutral personality traits. Both adult and child participants showed evidence of gender stereotyping. The strongest level of stereotyping was seen when adults rated child targets. Adults were particularly unwilling to attribute feminine characteristics to males. Finally, participants of both ages viewed adult targets (regardless of sex) as more masculine and less feminine than child targets. Study 2 examined the generality of the latter finding. Adult participants rated traditionally masculine and feminine traits on the likelihood of possession by adults versus children. Confirming the results of Study 1, feminine traits were believed to be more childlike/less adultlike than were masculine traits. Implications for gender-role development, socialization, and measurement are discussed. Sex Roles Springer Journals

The Effect of Target Age on the Activation of Gender Stereotypes

Loading next page...
Kluwer Academic Publishers-Plenum Publishers
Copyright © 2000 by Plenum Publishing Corporation
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
Publisher site
See Article on Publisher Site


You’re reading a free preview. Subscribe to read the entire article.

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches


Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.



billed annually
Start Free Trial

14-day Free Trial