The Effect of Follow-up Mailings on The Response Rate and Response Quality in Mail Surveys

The Effect of Follow-up Mailings on The Response Rate and Response Quality in Mail Surveys Numerous experts have demonstrated that the increase in the number of contacts produces a “lengthening” of the field work, although this lag in the analysis of the data is “compensated” by the increase in the response rate that is achieved through this second, third, and successive “contacts”. However, can it be said that these interviewees respond with the same dedication as those who responded from the initial contact? Or could it be that they will try to respond “hastily” so as not to be “harassed” further? The aim of this study is to try to find some answers to these questions by giving the results of the first ever research carried out in Spain using the TDM of Dillman in mail surveys. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

The Effect of Follow-up Mailings on The Response Rate and Response Quality in Mail Surveys

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Publisher
Kluwer Academic Publishers
Copyright
Copyright © 2005 by Springer
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-004-5950-5
Publisher site
See Article on Publisher Site

Abstract

Numerous experts have demonstrated that the increase in the number of contacts produces a “lengthening” of the field work, although this lag in the analysis of the data is “compensated” by the increase in the response rate that is achieved through this second, third, and successive “contacts”. However, can it be said that these interviewees respond with the same dedication as those who responded from the initial contact? Or could it be that they will try to respond “hastily” so as not to be “harassed” further? The aim of this study is to try to find some answers to these questions by giving the results of the first ever research carried out in Spain using the TDM of Dillman in mail surveys.

Journal

Quality & QuantitySpringer Journals

Published: Jul 29, 2004

References

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