The Color of Children’s Gender Stereotypes

The Color of Children’s Gender Stereotypes To examine the impact of gender and gender-related color stereotypes, 98 Israeli preschoolers and 3rd graders chose between booklets mismatched in the stereotypicality of color (pink vs. blue) versus illustration (Batman vs. Bratz) and subsequently colored gender-stereotyped versus gender-neutral illustrations with male and female-stereotyped color crayons. Color was ignored in booklet choice. More colors were used for figures stereotypically associated with one’s own gender. Boys’ use of female-stereotyped colors did not vary across figures and differed significantly from chance. Boys avoided coloring the female-stereotyped figure and using pink. Girls used fewer female-stereotyped colors for the male-stereotyped figure but used both types of color equally for the other figures. The results were discussed in terms of children’s socialization into gender roles Sex Roles Springer Journals

The Color of Children’s Gender Stereotypes

Sex Roles , Volume 65 (2) – May 11, 2011

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Springer US
Copyright © 2011 by Springer Science+Business Media, LLC
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
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