The Color of Children’s Gender Stereotypes

The Color of Children’s Gender Stereotypes To examine the impact of gender and gender-related color stereotypes, 98 Israeli preschoolers and 3rd graders chose between booklets mismatched in the stereotypicality of color (pink vs. blue) versus illustration (Batman vs. Bratz) and subsequently colored gender-stereotyped versus gender-neutral illustrations with male and female-stereotyped color crayons. Color was ignored in booklet choice. More colors were used for figures stereotypically associated with one’s own gender. Boys’ use of female-stereotyped colors did not vary across figures and differed significantly from chance. Boys avoided coloring the female-stereotyped figure and using pink. Girls used fewer female-stereotyped colors for the male-stereotyped figure but used both types of color equally for the other figures. The results were discussed in terms of children’s socialization into gender roles http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

The Color of Children’s Gender Stereotypes

Sex Roles , Volume 65 (2) – May 11, 2011

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Publisher
Springer US
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC
Subject
Psychology; Gender Studies; Sociology, general; Medicine/Public Health, general
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/s11199-011-9989-1
Publisher site
See Article on Publisher Site

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