The Allocation of Limited Entrepreneurial Attention, by Sharon Gifford, Boston: Kluwer Academic Publishers, 1998.

The Allocation of Limited Entrepreneurial Attention, by Sharon Gifford, Boston: Kluwer Academic... 328 Book Review choosing and retaining, and the more profitable Transactions;” Chapter 8, “The Role of the new projects she will succeed in identifying and Venture Capitalist;” Chapter 9, “Independent adopting. Thus, the fundamental conflict to which Contractors.” I shall indicate the contents of only the analysis addresses itself is that between allo- two of these, as illustrations, leaving further cating entrepreneurial time to projects already exploration to the prospective reader. undertaken and the allocation of the remainder to The most obvious application is that to inde- the search for promising new projects. pendent contractors. “. . . such as lawyers, builders The analysis yields a variety of theorems, each and accountants, [who] often have numerous, long of them of considerable interest. But there are two term customers who require a great deal of that are central. For clarity, envision that each personal attention (p. 127).” The author’s project, once undertaken, has a different “propri- summary then shows very comprehensibly how etor” who holds all of its equity, with the this issue fits in with her analysis. entrepreneur having no financial investment in any The model of limited entrepreneurial attentions is clearly of them. However, the entrepreneur receives applicable Small Business Economics Springer Journals

The Allocation of Limited Entrepreneurial Attention, by Sharon Gifford, Boston: Kluwer Academic Publishers, 1998.

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Kluwer Academic Publishers
Copyright © 2000 by Kluwer Academic Publishers
Business and Management; Management; Microeconomics; Entrepreneurship; Industrial Organization
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