The aging woman in popular film: Underrepresented, unattractive, unfriendly, and unintelligent

The aging woman in popular film: Underrepresented, unattractive, unfriendly, and unintelligent The present study examined 100 top-grossing motion pictures spanning from the 1940s through the 1980s (20 movies from each decade). Eight hundred and twenty-nine characters were rated on attractiveness, character goodness, intelligence, friendliness, socioeconomic status, romantic activity, and movie outcome. It was hypothesized that ageist and sexist stereotypes would interact such that (a) older female characters would be more underrepresented, and (b) more negatively portrayed, than their male contemporaries. Both hypotheses were supported. Implications regarding double standards for age, and the media’s propagation of beauty-related standards for females were discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Sex Roles Springer Journals

The aging woman in popular film: Underrepresented, unattractive, unfriendly, and unintelligent

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Publisher
Springer US
Copyright
Copyright © 1997 by Plenum Publishing Corporation
Subject
Psychology; Personality & Social Psychology; Sexual Behavior; Interdisciplinary Studies; Sociology; Anthropology
ISSN
0360-0025
eISSN
1573-2762
D.O.I.
10.1007/BF02766689
Publisher site
See Article on Publisher Site

Abstract

The present study examined 100 top-grossing motion pictures spanning from the 1940s through the 1980s (20 movies from each decade). Eight hundred and twenty-nine characters were rated on attractiveness, character goodness, intelligence, friendliness, socioeconomic status, romantic activity, and movie outcome. It was hypothesized that ageist and sexist stereotypes would interact such that (a) older female characters would be more underrepresented, and (b) more negatively portrayed, than their male contemporaries. Both hypotheses were supported. Implications regarding double standards for age, and the media’s propagation of beauty-related standards for females were discussed.

Journal

Sex RolesSpringer Journals

Published: Nov 24, 2007

References

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