PharmacoEconomics & Outcomes News 792, p30 - 2 Dec 2017 Text messages increase influenza vaccination rate at low cost Short message service (SMS) text reminders appear to increase the influenza vaccination rate at low cost in Australia, according to findings of a study published in Annals of Family Medicine. During May 2016, 12 354 high-risk patients eligible for seasonal influenza vaccination at ten medical practices in Western Australia were randomised to receive an SMS reminder or no reminder; subsequent vaccination data was obtained from their electronic medical records three months later. Overall, the vaccination rate was higher in patients who received an SMS reminder than in the control group (12% vs 9%; relative risk [RR] 1.39; 95% CI 1.26 1.54). One additional patient was vaccinated for every 29 SMS reminders sent, at a total cost of $3.48. Text reminders were most effective when reminding parents to vaccinate children under 5 years of age (RR 2.43; 95% CI 1.79, 3.29). However, text reminders had no significant effect on influenza vaccination rates in pregnant women, non-pregnant women 18–44 years of age, or Indigenous patients. "We found SMS reminders to be a modestly effective, low-cost means to increase seasonal influenza vaccine coverage among high-risk patients," said the authors. * 2016 Australian dollars Regan AK, et al. Randomized Controlled Trial of Text Message Reminders for Increasing Influenza Vaccination Annals of Family Medicine 15: 507-514, No. 6, Nov 2017. Available from: URL: http://doi.org/10.1370/afm.2120 803284555 1173-5503/17/0792-0001/$14.95 Adis © 2017 Springer International Publishing AG. All rights reserved PharmacoEconomics & Outcomes News 2 Dec 2017 No. 792
PharmacoEconomics & Outcomes News – Springer Journals
Published: Dec 2, 2017
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