Testing Zaller’s Reception and Acceptance Model in an Intense Election Campaign

Testing Zaller’s Reception and Acceptance Model in an Intense Election Campaign The paper provides a test of Zaller’s reception and acceptance model. The theory describes conditions under which a political message is received, and, if received, accepted or rejected. The study deals with the 1988 Canadian election that was fiercely fought over one central issue, the Free Trade Accord with the United States. We use the 1988 Canadian Election Study campaign rolling cross-section survey, and we test Zaller’s propositions about who is most likely to receive and then accept party messages. Our findings provide little support for the model. We suggest that when an issue is hotly debated in an election campaign voters who receive party messages are able to connect these messages to their values and predispositions whatever their level of political awareness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Testing Zaller’s Reception and Acceptance Model in an Intense Election Campaign

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Publisher
Springer US
Copyright
Copyright © 2007 by Springer Science+Business Media, LLC
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
D.O.I.
10.1007/s11109-007-9049-2
Publisher site
See Article on Publisher Site

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